Industry.
Sports | Event | Entertainment
Discipline.
Event Ideation | Event Management | Branding
Challenge.
Expend the Paris Saint Germain brand internationally, beyond the success of the football team.
Solution.
Surfing on the evergroing appeal for running and the growth of the international community, devolp a series of running events simultaneously taking place in various cities. Conceptualise and deliver the 1st ever PSG running event in Qatar.
