Industry.
Luxury Retail
Discipline.
Branding | Design | Photography | Copywriting Media Buying | Fashion Design
Challenge.
Communicate one of the oldest luxury brands and the launch of the largest department store in the Middle East before the complition of the construction of the retail space and the reception of of the products.
Solution.
For this project the team had to be very creative to manage to make the construction site look like the future store, outfits were specifically conceptualised by the team and tailored in Dubai, and the brand had to be totally readapted to deliver this premium campaign.
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