Industry.
Luxury Retail
Discipline.
Brand Identity | Visual Language
Challenge.
How to adapt Printemps’ indentity into the Arabic language while still remaining true to the heritage of elegance and simplicity of this 100-years+ brand?
Solution.
Caution and humility were applied during the adaptation of Printemps’ identity. Testing various options from the vast repertoire of modern Arabic typography, carefully chiseling a bespoke font and visual language that would fit both the French heritage and the codes of modern Arab culture.
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